15 Cars That Hold Their Resale Value | AutoRob

15 Cars That Hold Their Resale Value

Unlike a home, a car isn’t an investment and it will lose value every year. Of course, how much value your vehicles loses depends on the type of car you buy. Some brands and vehicle types retain their value better than others which means you can expect a higher resale value later when it’s time to trade it in or sell it. Non-luxury vehicles tend to retain value better than luxury vehicles for the obvious reason: most people who can afford luxury vehicles buy them new, not used.
In terms of non-luxury brands, Subaru vehicles hold their value better than others. Subaru has won many Best Resale Value Awards over the last decade including the 2015 Best Resale Value Award from Kelley Blue Book. If you do buy a luxury brand, Lexus is the best bet for retaining your resale value. Lexus tends to offer more features per dollar than other luxury brands and it’s been named the Best Luxury Brand for Resale by KBB five years running.
Planning to buy a new car in the near fut
1. TOYOTA TACOMA
The Toyota Tacoma is the true resale value king: both Kelley Blue Book and NADA consistently rank it as one of the top three vehicles for resale of any vehicle type. The Toyota Tacoma midsize truck has an expected resale value of 73% of its original sticker price after 36 months and almost 62% at five years, according to Kelley Blue Book. NADA also ranks it as the number one vehicle for resale. In 2015, the Tacoma beat the number two ranked vehicle — the Jeep Wrangler — by 5% after three years and 1.5% after five years.

In 2015, Toyota won Edmunds.com’s Best Retained Value Award in the non-luxury division with a projected 52% residual value after five years. The 2015 Tacoma was named the best midsize truck for resale value by Edmunds.com and the latest model, which has been fully redesigned, is expected to maintain the same resale value as its predecessor.
2. JEEP WRANGLER
The compact Jeep Wrangler has been a classic since its introduction in 1987 and it’s one of the most recognizable vehicles in the world. The Jeep Wrangler has remained the most affordable and popular off-roading vehicle for almost thirty years. According to Kelley Blue Book, the Wrangler is projected to retain 68% of its value after 36 months and 55% after 5 years of ownership which makes it one of the top ten vehicles for value retention.
The Wrangler is consistently voted as a top choice for value retention: in 2014, Autobytel named it as one of the top 10 Vehicles with the Best Resale Value. In 2015, Vincentric also named the Jeep Wrangler as the Best Value in America for a Compact/Mid-Size SUV.
3. SUBARU WRX
Subaru is the leader in affordable vehicles with niche appeal and high resale values. In 2015, the brand was named the top non-luxury brand for resale by Kelley Blue Book. Among all vehicles, the Subaru WRX was named the 7th best for value retention, retaining more than 65% of its value after three years and almost 51% of its value after five years. The WRX retains its value better than any other compact sports car on the market, a secret that Subaru performance enthusiasts have known for years. The WRX was one of 15 vehicles to win the Best Resale Award in 2015: the Subaru WRX won among cars priced between $25,000 and $30,000.
Why is the Subaru WRX such a leader in value retention? This is because it’s the most affordable all-wheel-drive sports car available and it offers all-around value for your money with a well-equipped starting price of $26,295 in 2015.
4. HONDA FIT
The Honda Fit won the 2016 Best Resale Award for a Sub-Compact Car by Kelley Blue Book. The Honda Fit stands out not only for its resale value but also its practical design and fuel economy of 33 city/41 highway mpg. The Fit’s Magic Seat gives rear passengers more room than in many midsize sedans and it can practically turn into a moving van when the rear seats are folded down. The Fit received a Top Safety Pick in 2015 from the Insurance Institute for Highway Safety and it includes many features that you pay extra for with other brands such as the standard rearview camera.
Starting at just $16,500, the Honda Fit retains more than 67% of its value after 36 months and 49% after 60 months. Kiplinger’s also named the Fit as the Best New Car under $20,000 for resale value. The Honda Fit beat out the Toyota Yaris and the Scion iA.
5. LEXUS IS
Lexus consistently wins quality awards, customer surveys, and data analysis studies. Over the last few years, the brand has also dominated resale value awards. The Lexus IS offers excellent performance, unsurpassed quality, style, high-end features, and a reputation for owner satisfaction.
For the third year in a row, the IS was given the Best Resale Award by Kiplinger’s in 2015.
The Lexus IS retains 63% of its value after 3 years and 45% after five years. While this may not seem very impressive, it’s far ahead of other luxury brands, beating out the BMW 3-Series for resale value. The Lexus IS is also competing in the already crowded market of entry-level luxury sedans which makes its win that much more impressive.
6. SUBARU IMPREZA
The Subaru Impreza manages to beat out competitors like the Toyota Corolla and the Honda Civic with its excellent value retention. The Impreza is a big part of the reason Subaru claimed the Best Brand award in Kelley Blue Book’s 2016 Best Resale Value Awards. The Impreza is the most affordable all-wheel-drive vehicle on the market, a feature that comes standard and gives you a sense of confidence no matter the weather conditions.


Kelley Blue Book awards the Impreza with a Best Resale Award because it retains more than 57% of its value after 36 months and more than 43% after 5 years of ownership. With a starting price of about $19,000, the Impreza was rated the best in retention among all compact cars on the market.
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